Label: Emerald & Dorren, 2014
I always like Ummagma because they always surprise me by their music. It is even hard to name their music with any certain label. This single, 'Lama', is actually a song from the album 'Antigravity'. They remixed this single as a promo for their upcoming LP. I've been loving this song since I got the album. Like I said before, they always surprise me. Covering post-rock as well as indie-rock with their own exploration.
Not only by their music, their promotional move is also very interesting for me. They invite other musicians to remix this song, for example Sounds of Sputnik turned this song into 70s psychedelic music, Alexander Robotnick do some new wave chilled dream pop on it, and many others. With the help of the label and remixers, they know what to do to spread their music. I'm opened for every new idea to treat music, especially in this digital era. Although it's an physical LP you're going to release, your audiences are still spending their most activities in digital. I've been admiring Ummagma since I first listened to their song, as a band who writes good songs and band who treat their good songs in a good way. And if you are not trusting what I said about them, you'd better have a check out here before their LP arrived to be listened.
Oh, if you missed their two previous albums, congrats, you can visit my previous writing about them and click the links.